At invitation of The TextielMuseum, renowned designer Hella Jongerius selected design talents Studio Truly Truly and Simone Post, and togheter they developed new plaids for By TextielMuseum. Studio Truly Truly and Simone Post went to visit Jongeriuslab's design studio in Berlin, where Hella Jongerius assisted them in the development from concept to design.
Hella Jongerius has become known for the special way in which she fuses industry and craft, high and low tech, tradition and the comtemporary.
Studio Truly Truly is a design studio operating from the Netherlands, founded by Australian designers Joel & Kate Booy. Unexpected visual and material choices inspire their work which can be both whimsical and/or highly graphic in nature. The studio tackles all manner of creative challenges, ranging across objects, furniture, lighting, textiles and spaces.